In Victorian time, bodybuilders often became the popular idols for women and men. Not unlike the movie stars of today, their faces were almost as marketable as their physiques and feats of strength.

The incredible mustache was highly prized by Victorian men and to have such facial hair was a symbol of "manliness", to have it so meticulously groomed was an indication that you were also "a gentleman", Franz was no exception. This photograph was mass produced and sold to adoring fans as a "cabinet" photograph.